WHAT ARE YOU LOOKING FOR?

Adi Heyman Mixes Work and Family (and Looks Impossibly Stylish Doing So)

The Fabologie founder shares her insights.


Adi Heyman is a master of mixing. She blends her love of avant garde fashion with her family’s Orthodox Jewish traditions of modesty; she mixes motherhood and work, blogging from home while caring for her four­ year ­old son. After converting to Judaism as a teen with her parents and three siblings, Adi moved to New York to attend a Jewish college and fell in love with fashion in the process.

She worked full ­time in the industry throughout her 20’s. “I felt accepted in that world and a strong sense of belonging,” she says. “I loved the projects and the challenges.” At 22, she married her husband and welcomed his large, tight ­knit, Orthodox Jewish family, readily embracing their traditions and synthesizing them with her family’s own. “I was leading this incredible life, working all week and then rushing home to make Shabbat,” she says. “It was a big mix of influences. It worked for me, and I loved it.”

At 30, Adi and her husband were excited to start a family, but she knew that she wouldn’t want to continue working at the same fast pace. “I felt fulfilled by my work and I was passionate about it, but I knew it would be very difficult to give my family 100 percent and give my job 100 percent at the same time.”

Excited by the idea of blending her two worlds—fashion and her faith—she was inspired to start a Jewish lifestyle blog spotlighting modest trends in mainstream fashion. “My husband is my best friend and my biggest advocate. From the start, he supplied steadfast support of all my endeavors—as a wife, mother and ‘Fabologist.’”

Launching Fabologie not only allowed her to engage fully in her community and bridge the gap between Orthodox Judaism and the fashion industry, but it also allowed her to be fully present at home. “I don’t know if true ‘balance’ exists, but if you can do work you’re passionate about and feel fulfilled in your family life, to me, you have succeeded,” she says. She shares her thoughts on living purposefully, mindfully and, well, fully.

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Be present

“When I launched my blog, it was me sitting at my kitchen table with my laptop. I had a baby on one side and my three rescue dogs on the other. My goal was to engage with and empower the women in my community and be creatively stimulated, but also be present at home as a wife and mother. I rarely Instagram my Sundays with my husband and son or at family functions. For me, it doesn’t feel necessary, and often distracts from the magic of the moment.

Own your choices

“It’s important to be present in the moment and to really own what you’re doing, what you’re wearing, how you’re raising your kids. I don’t take my decisions lightly. If you’re making a choice—religious or otherwise—stand behind it and respect it. If not, what example are we setting for our children?”

Act with a purpose

“I face challenges with optimism and energy, and I shy away from endeavors that don’t have a clear purpose. Give me a reason and a valuable cause, and I’ll make it happen. I’m not extraordinary. I just chose to merge my beliefs, passions and talents to fill a void.”

Take on projects selectively

“I’m able to participate in initiatives that felt organic. For example, I worked with Derek Lamon Night of Wonder for Small Wonders, a Toronto ­based organization, and I am active with AIPAC. Mainstream brands like Tomas Maier and Figue have invited me to wear their designs because of our like-­minded style and sartorial point of view. I also worked with Tuxe Bodywear on a collection of modest layering pieces for this fall. Last month, my husband, son and I went to Israel to meet with local upcoming and established designers and to shop the local markets in Tel Aviv—the trip educated me and influenced what I wear to Fashion Week. It will also feed into unique and exciting content on my relaunched website. I don’t like to push things. I don’t say, “I want to do this because I want x from it.” Instead, I ask myself, “Does this align with where I want to be in a year?”


Image courtesy of Ivanka Trump
Illustration by Jonny Ruzzo

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